Creative Writing For Business
| Scheduled Dates | Venue | Course Trainer | |
| 19 April 2012 | Glove Factory Studios – Bradford on Avon | Gail Parminter | Book Now » |
We’re all hardwired to listen to stories, so storytelling helps to deliver messages in all areas of our lives, including business.
Good communication through use of language is of crucial importance in today’s brand-sensitive business world – we’ll show you how to use language and narrative techniques to write in ways that will resonate with everyone associated with your business.
Learn how to:
• Give your business writing freshness, colour and personality
• Use language creativity and imaginatively
• Use storytelling and narrative techniques in the business environment
• Turn management speak into plain English
• Analyse your own writing and that of others
Enhance and improve your writing for:
• Websites
• Emails
• Blogs and social media
• Speeches
• Press releases
• Annual reports
• Internal communications
• Marketing and advertising
Who’s it for?
This course is for anyone whose job involves writing, including:
• Communications
• Human Resources
• Training
• Brand management
• Corporate affairs
• Marketing
• Management
• And many other areas too
Course structure
9.30am – 10.00am
Coffee and croissants - registration
10am-12.30pm
What is storytelling and how can it help us in business?
Group seminar discussion around techniques and approaches. Individual exercises are set for completion over the lunch break.
12.30pm - 1.30pm
Lunch break and completion of set exercise.
1.30pm – 3.00pm
Seminar groups to discuss exercises and make improvements.Your main creative exercise is centred on business communications, but you will also be asked to write a personal piece during the day.
3.00pm-3.30pm
Break – re-writing of exercise
3.30pm – 5.30pm Tutors show examples of their own work and open up discussion. Final exercise followed by a group discussion based on what you’ve learnt during the day.
