Writing For The Web
| Scheduled Dates | Venue | Course Trainer | |
| 08 March 2012 | Glove Factory Studios – Bradford on Avon | Robert Fenner | Book Now » |
This practical and interactive one-day training course will show you how to produce persuasive online copy. You’ll learn proven techniques to move web visitors through your sales and conversion process and encourage more of them to make contact and buy from you.
If you are interested in improving your website, engaging with your customers and increasing the revenue from your website, then this course is for you.
People who've taken this course include marketing professionals from Nationwide, Sift Media, Skandia, The Real Adventure, Mondial Assistance, Bath Spa University, IMSM and Jelf.
What you'll learn
By the end of the workshop you'll be confident in:
- Understanding the key principles of copy for the Web
- How people read online
- Developing your own copywriting approach
- Establishing your 'Tone of Voice'
- Producing vibrant copy that both explains and engages
- Developing your Content Strategy and Copywriting Schedule
- How to improve the copy on your site for increased impact
See video of latest course:
