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HARNESSING CREATIVITY

From ideation techniques and creative strategy to creating the prefect pitch presentation, these sessions will help your team come up with great ideas and sell them too.

Bill Bernbach said, “Creativity is the most powerful force in business”. But how do we harness it? And how do we recognise, protect and sell our best ideas?

This one-day workshop gives attendees an understanding of how a tight creative brief is the key to developing strong creative work based on solid foundations.

We also look at the principles of creative problem solving and give you techniques for selling creative solutions.

The workshop is primarily designed for creatives, account executives and managers, hybrid project managers who are client facing in the creative industry so they can not only inspire the best ideas, but also make sure they see the light of day.

Recent attendees: Activation Digital, Diageo

CREATIVE WRITING & STORYTELLING

These courses will help you and your team tap into the power of storytelling. You will learn to se creativity to improve the effectiveness of all your business and/or brand communications.

We’re all hardwired to listen to stories, so storytelling helps to deliver messages in all areas of our lives, including business. 

Learn how to use language and narrative techniques to write in ways that will resonate with everyone associated with your business.

If you are a marketing agency we will deliver a course to enable you to put storytelling at the heart of all your brand communications.

Recent attendees: Barton Wilmore, Purplex Marketing, Rotork, Eduserv.

PRESENTING & SELLING IDEAS

All too often we have great ideas, but we fall down when it comes to communicating them to others.

It may be nerves, it may be a pre-programmed notion that we are ‘no good’ at public speaking, or it may be that it’s just easier to sit back and let someone else do the talking.

This course will immerse participants in the experience of 'The Pitch'. Fun, stretching and creative, you’ll get loads of ideas on how to structure and deliver a killer client presentation.