Good communication matters to every organisation. And the use of vital, positive language helps you get your message across. But how many of us are confident we can do this? Do we really believe people will want to read what we write?
Whether you’re communicating with your employees, customers or business partners, being able to use language and narrative techniques creatively will help you write in ways that will resonate with everyone associated with your business.
We've found that once a business writer gets out of the office and into the countryside, they relax into the role of 'creative' writer - and can, for the moment, forget about business. This gives the freedom we all need to experiment, try new things and loosen up our writing.
Of course, in the end it all relates back to business communications, but by bringing a refreshed perspective can put the sparkle back into even the most mundane of communications.
Our workshop studio is an inspiring space where you can to let go of fear, discover your voice and, ultimately, use words to become an ambassadors for your business.
You will dive straight into practical exercises, receiving honest feedback on your writing. We will explore why the written word is so powerful, look at who inspires us as writers, and what makes their work so readable. We will discover that at the heart of all good creative writing is story; whether it’s a company press release, internal memo or a letter to your most difficult client, a compelling narrative will get your reader to the end wanting more.
Part of our time is spent on technique: use of creative language and metaphor, editing and structure, as well as the key ingredients of successful storytelling.
The rest will be spent doing what we love most: writing. Some of this will be business writing (we want you to bring along some examples of your own), but the really exciting bit will be the non-work writing challenges.
We dip into poetry, short stories and scripts, as well as journaling. Why? Because if we get into the habit of creative writing, we raise our awareness of ourselves and those around us. We get into the habit of framing our thoughts in new and imaginative ways. And we get out of the habit of writing the same old stuff in the same old way.
All of which is great for our own personal development, and for our ability to contribute creatively to the messages we put out on behalf of our business.